Clarity for food product you buy online.
The AI-powered companion that flags hidden additives instantly.
No scanning. No apps. Just truth.
The Problem
Making healthy choices online shouldn’t be this complicated
Online shoppers are expected to make health decisions based on confusing ingredient lists, inconsistent labels, and incomplete or outdated product information.
Existing solutions rely on:
- Manual Scanning
- Stale Databases
- Forced Signups
- Biased Scoring
For people with allergies, intolerances, or specific dietary needs, this friction is more than inconvenient—it creates uncertainty and risk.
The Solution
Meet Klaro.
Real-time AI intelligence that sits quietly in your browser, giving you instant clarity without changing how you shop.
"Simple, objective, and transparent insights—so you can make confident decisions for your health."
How Klaro Works
Shop as you normally do
Browse food products on online retail platforms.
AI‑powered analysis in real time
Klaro evaluates ingredients and nutritional information as you shop—without relying on static databases.
Clear, easy‑to‑understand insights
Products are presented with straightforward scores, flags, and explanations.
Make better choices, instantly
No interruptions. No guesswork. Just clarity.
See Klaro in action.
Built for Transparency
Solving the real problems of food data.
Infinite Scalability
No "Product Not Found." Our AI reads the live page text, meaning we work on every single item, instantly.
Privacy First
No tracking. No accounts. Your health data stays on your device.
Zero-Click
No barcode scanning. It just works as you browse.
Who Klaro Is For
Our Philosophy
Klaro was created with a simple belief: Health decisions deserve clarity, not compromise.
We believe technology should:
- Empower people, not overwhelm them
- Remain objective and transparent
- Respect privacy by default
- Reduce friction—not add to it
Klaro exists to help people make better choices—without sacrificing convenience, trust, or independence.
Our Vision
Where We're Going
Klaro is starting with online food shopping—but our vision is broader. We’re building a future where clear, unbiased product intelligence is available wherever people shop, across platforms, devices, and regions.
Adaptive AI
Advanced, customizable allergen and dietary flagging—personalized without profiling or data collection.
Global Support
Support for more online retailers across countries and regions, with consistent analysis everywhere.
Mobile First
The same zero‑friction Klaro experience—fully optimized for mobile shopping environments.
Smart Swaps
Context‑aware suggestions for healthier product options when relevant.
Nutritional Clarity
Accessible nutritional information designed to inform, not overwhelm.
Science-Backed
Product scores supported by prominent, up‑to‑date scientific and nutritional research—clearly explained, never opaque.
This Is Just the Beginning
Klaro is committed to staying:
As we grow, these principles will always remain at the core of everything we build.
Take Control of What You Consume
A simpler, clearer way to shop for food online is coming.
→ Join the Klaro waitlist → Get early access